Google Local Service Ads For Roofing Companies

Get your business to the top of Google Search!

What Are Google Local Service Ads?

Google Local Service Ads allow you to advertise your business at the very top of Google Search – above all paid search, maps, and organic listings. These leads are received in the form of phone calls or messages sent via your Local Service Ads. It is a pay-per-lead service much like HomeAdvisor, for example, where there is a set cost for all leads depending on your service area (average is $23-25).

How Do Google Local Services Ads Work?

The Local Services unit is shown at the top of Google Search results when people search for the services you offer in your area. Potential customers can either call you or send you a message request by clicking on your ad. When they do, you’ll get an email and notification from the Local Services Ads app. From this point on, the lead is yours to turn into a customer.

How Rank Is Determined

Your ranking within the Local Services unit is determined by a number of factors that help Google match service providers to consumers.

Factors that can affect your ranking within the Local Services unit include:


YOUR PROXIMITY to potential customers’ locations.


YOUR REVIEW SCORE and the number of reviews your receive.


YOUR HOURS of operation.


YOUR RESPONSIVENESS to customer inquiries and requests.


WHETHER or not Google has received serious or repeated complaints about your business.

In addition to these ranking factors, Google will attempt to spread out the leads you receive over time. This is to prevent you from spending your entire budget early in the budget period. If your ad is generating leads more quickly than your budget can accommodate, you may see your ranking affected or your ad paused temporarily in order to spread out your leads more evenly.

Are you a current client and ready to take advantage of Google Local Service Ads, but not sure where to start? Call and ask your Strategic Partner to help you expedite the process for you.

Help Your Customers Find You, Wherever They Search

Local Service Ads


Google Local Service Ads is a pay-per-lead service which allows you to advertise your business at the very top of Google’s search results page.

Google & Bing Ads

Google and Bing Ads allow you to show up in the paid listings at the top of Google and Bing search results pages when customers search for your services.



Facebook Ads

Facebook Ads allows you to run advertising campaigns to target individuals of any specific demographic.



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